Webinar Details
Date: 2024-10-08
Time: 11 a.m. EDT | 5 p.m. CEST
Qualitative Medical Marketing Research can be conducted with a range of professionals: physicians, mid-level providers, pharmacists, nurses, social workers, and patients. How is qualitative research with these people different from research with consumers? How do the insights gleaned from patients differ from those of the very same people when they speak to their role as customers of goods? This webinar focuses on the key differences that make qualitative research in the medical market field unique. Dr. Pamela Waite will cover essential techniques and insights to ensure impactful and meaningful research outcomes. Key Learning Outcomes:
About the Presenter
Dr. Waite has provided strategic direction and qualitative research to healthcare, educational, and charitable organizations since 1994. Her clients include major pharmaceutical companies, non-profits, hospitals, universities, and the U.S. Department of Health and Human Services. She specializes in in-depth and web-based interviews, focus groups, and online research with healthcare professionals and patients. Dr. Waite holds advanced degrees in Counseling and Consulting Psychology from Harvard University and an MBA from Northeastern University. Before consulting, she worked in national marketing and sales for CBS. Clients rely on her for concise summaries of qualitative data and insights into behavioral and psychological themes.
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Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.
Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.
Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.
Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.
Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.
Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.
