Free Webinar: Culturally Responsive Focus Groups

This webinar is part of the Culturally Responsive Research Webinar Series presented by NVivo and SAGE Publications.

This webinar will focus on how focus groups can be tailored to meet the needs of specific minoritized groups (e.g., Black women). The implications of conducting culturally responsive focus groups online will also be explored.


Jori N. Hall, PhD, Associate Professor in the Qualitative Research and Evaluation Methodologies program at the University of Georgia, is a multidisciplinary researcher and evaluator focused on social inequalities and the overall rigor of social science research. Specifically, her work addresses issues of evaluation and research methodology, cultural responsiveness, and the role of values and privilege within the fields of education and health. Dr. Hall has published numerous peer-reviewed works in scholarly venues; she has authored the book, Focus Groups: Culturally Responsive Approaches for Qualitative Inquiry and Program Evaluation; and was selected as a Leaders of Equitable Evaluation and Diversity (LEEAD) fellow by The Annie E. Casey Foundation. Dr. Hall is the 2020 recipient of the American Evaluation Association’s Multiethnic Issues in Evaluation Topical Interest Group Scholarly Leader Award for scholarship that has contributed to culturally responsive evaluation. She currently serves as an external evaluator and Co-Principal Investigator for programs funded by the National Science Foundation and the Robert Wood Johnson Foundation. She is also an associate editor for the American Journal of Evaluation.

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