Conducting and Constructing a Literature Review for Maximum Impact

This webinar will explore how to approach, conduct, and create a robust, balanced, and well-structured literature review. The session will present best practice in relation to developing your research question, arguing, engaging the reader, and demonstrating a mastery of your topic area. The webinar is suitable for all levels of study up to and including PhD, and commutable to all academic disciplines.

About the Presenter

Robert Thomas is a Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University, a Fellow the Chartered Institute of Marketing (FCIM), Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA) and Fellow of Higher Education Academy (FHEA). His research has appeared in international peer-reviewed journals including European Journal of Marketing, Journal of Business Ethics, Computers in Human Behavior, Journal of Macromarketing, Journal of Marketing Management, Qualitative Market Research: An International Journal, Journal of Product and Brand Management, Young Consumers, and others. As a passionate researcher and educator, Dr. Thomas has published two books with SAGE and enjoys a role as a ‘Subject Matter Expert’ for SAGE campus creating two online courses – ‘Analyze Qualitative Data’ and ‘Conduct a Literature Review’.

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