Recorded interviews are one of the most popular forms of qualitative data. Some researchers consider voice to text automation as a sort of research assistant since a draft of the transcription (linked back to the original audio or video file) is produced. Researchers then analyze the transcribed text. But is that enough?

In this on demand webinar, Silvana di Gregorio, PhD, Research Director at QSR International, discusses:

• Different approaches to transcription
• Available options for transcribing your data
• Best practices to make transcription go beyond just words.